Effective Facebook marketing for real estate professionals depends a great deal on the type of content you post. Share great real estate content and you’ll position yourself as a trustworthy real estate brand.
Here are 14 posts to share on Facebook that will help position you as the go-to in your market :
1. Happy customers – Share pictures of homeowners standing in front of their new home! (Bonus points if you can get a cute dog in the shot!)
2. Market conditions – What better way to establish your position as a real estate brand than to share information about the local market? Your audience will appreciate the insight and be more likely to turn to you when the time is right!
3. Holidays – Holiday themed Facebook posts will identify you as a festive spirit! Not only that, but decorating and throwing parties for holidays is a big part in owning a home.
4. Home improvement tips – Your prospective customers may be looking to improve their living situation, so why not provide them with tips that will help them improve their home? Post these tips and customers will see you as valuing them.
5. Company get-togethers – Your team is your brand. Show the audience the human side of your business!
6. Snazzy interiors/exteriors – Eye catching photos are key to engagement on social media, and impressive home photos are a sure way to excite customers with home ownership on the mind.
7. Video – If you can’t be with your customers in person, do the next best thing and share video clips. A video is a fancy fireplace in a home on your Facebook page.
8. Listing galleries – Every once in a while, it’s a good idea to sell on Facebook. A gallery of professional photos will do a lot more than classified ads.
9. Local business highlights – Post pictures of popular and new local businesses. You’ll give more of a reason for out-of-towners to move in (especially if you sell real estate in Florida!)
10. Comparisons – Throw up some comparison photos of kitchens, dining rooms, living rooms, etc. and you are guaranteed to get a response!
11. Open house announcements – Facebook is a great way to promote an upcoming open house. What better way to hook social media users to come look at beautiful homes?
12. Real estate pro in real life – Give buyers and sellers a glimpse into your personal life! Post photos from your daily life and you’ll be seen as more authentic and approachable.
13. Local news and spotlights – Show your audience that you love your town and are up to date on local going-ons by posting news or information about your area!
14. Humor – Buying or selling a home can be stressful. Provide your audience with some humorous content! Customers will see you as fun and down to earth… Who wouldn’t want to work with someone like that?!
