Real estate has become a digital landscape where all licensed agents and industry professionals must keep up. Not only can building an online community be beneficial to business, the price may be too high to ignore it.
In a recent survey by the National Association of Realtors (NAR), a sold two-thirds of NAR members said they actively use social media to market their brand and display their listings.
Facebook and Twitter continue to dominate the social landscape for many, but photo-centric platforms such as Instagram, Tumblr and Pinterest are a natural fit for the real estate business.
So why does a realtor’s online circle matter? Well… 65 percent of realtors use social media for their business ; 15 percent of new business inquiries begin on websites and social media ; 43 percent of homebuyers begin to home-buying process online ; 92 percent of buyers use the Internet in their home buying process with 50 percent of buyers searching on a mobile device.
