If a home lingers on the market too long, it begins to acquire a reputation. The home may be perceived by buyer as flawed or overpriced. So in the interest of avoiding a bad rep – some sellers pull their listing from the market and take some time to reassess and eventually, relist.
Of course, it’s not as easy as pulling the home one day and relisting the next. Even if you take the home off the market and start over with a new agent, it won’t necessarily appear as a new listing. Your local multiple listing service has rules that determine what qualifies as new.
While a lingering listing might be giving your home a bad rep, marking can also play an important role in getting your home sold. The first thing an agent can do is analyze why your home didn’t sell and then address that issue.
Here are some ways of how to make your home stand out when you relist it :
Photos are more crucial than price
You want to have a freshened listing re-sent with new photos and new lighting to entice buyers. It’s especially important to send seasonally appropriate photos. If it’s spring, you don’t want to start off with a photo that shows fall leaves or piles of snow, because that’s an instant tipoff that the home has been sitting on the market. It’s also important to take new photos if the home has been staged or updated in any way. At the same time, only attractive photos should be displayed with the listing. Some agents upload dozen of photos just to meet a quota rather than showcase only the most enticing photos of the home. Contact us at Levitan Realty to discuss re-listing your Naples home for sale and providing exceptional photography.
Price changes that work
A small price change may serve to trigger an email alert to buyers who have set up a home search based on their price range. For example, if your home is priced at $255,000, you’re not reaching buyers who’ve set their search for homes priced between $225,000 and $250,000. Reducing the price to $249,900 will draw new attention to the property without a deep price cut. The key is that even if you juice the listing with a price change, you also need to change the photos so that the buyers stop and look at it and wonder if they’ve seen the property before.
Staging and timing crucial to sale
People think that staging the home can be more important than the price change. Shopping online makes a huge difference. Buyers today are looking at 15 to 20 properties every night, so your photos have to be perfect to make your home stand out.
While it’s staging, photos, or a new agent, avoiding the dreaded rep of a lingering listing is something every seller must consider.
