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This article from Realtor.com is worth the read this Monday morning!

When real estate shows up as the central theme in a national advertising campaign, we’re the kind of people who take notice!

If you haven’t seen them yet, the campaign, titled “Flipside Stories,” features humorous point-counterpoint narratives of people whose lives have been affected by having—or not having—a cellphone signal. Here’s one about two agents trying to make a sale:

Being the real estate geeks we are, we had to know how this came to be.

“Using Realtors as an illustration was a perfect fit for our campaign,” said Heidi Flato, a public relations manager for Verizon. “We have many customers who are real estate professionals who tell us the reliability of our network matters to their livelihood. Like most effective ad campaigns, this one is founded in reality.”

Note: They’re not actually real estate agents and clients in the commercials. They’re actors, of course.

Flato wouldn’t say much more about Verizon’s marketing strategy, or whether the company went this route because it has secret data revealing that Americans are thinking more than ever about buying new homes. But she did note that real estate is an industry that relies on wireless networks to succeed.

It’s “an occupation where reliability and speed are traits that make them stand out with their clients,” Flato said.

Happy Monday folks!

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Levitan Realty

5628 Strand Blvd, Ste 2,
Naples, Florida 3411

Ph: (239) 290-5454

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