1. Develop a plan first – Before jumping in, decide who you will target and what content you will provide.
2. Listen to your audience – Pay attention to posts made on your page and be sure to respond!
3. Don’t over share – Create a schedule that is consistent, not over-bearing.
4. Provide valuable tips and information – Share information that people will appreciate in regards to your industry.
5. Keep it short – Short posts receive higher engagement, so break your content up!
6. Encourage sharing – Ask your audience to share your posts so it will reaches a larger amount of people!
7. Share other people’s content – They would appreciate you sharing if they are sharing yours!
8. Test the best – The best way is to test, measure and track different strategies.
9. Follow your competitors – It’s important to see what your competition is doing. See how they interact with their followers.
10. Chose your social media platforms carefully – Start with where your target audience has a strong presence, then go from there!
Good luck!